Digital Marketing Success Plan™

Make digital marketing predictable with a documented strategy and objective, actionable plan.

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Introducing Digital Marketing Success Plan™

The reasons digital marketing campaigns fail can be solved. That’s a bold statement and I say it confidently, as I’ve had decades of experience in digital marketing and have made my own mistakes along the way. If you’ve worked on your own, with/within in-house staff, with an agency, or any combination, and not gotten the results you felt you deserved, then you likely didn’t have robust enough plan. I say that with love as I’ve been there too.

I believe so strongly in having a solid plan that I founded Digital Marketing Success Plan™.

Digital Marketing Success Plan™ delivers expertise through our books, resources, consulting services, and helpful content to brands who are seeking to get onto a predictable path to ROI in the ever-changing digital marketing world.

At the heart of Digital Marketing Success Plan™ is our robust, yet approachable process, and I’m excited to share it with you. Getting your own “succes” plan takes work and we have a range of resources and support to help you develop an objective, goal-driven, actionable, and accountable plan for your business or organization.

Please continue reading as we unpack the START Planning process that Digital Marketing Success Plan™ includes while we continue building resources and adding them to this website. I encourage you to subscribe for updates or reach out for a free session to see if we can help you on your strategy and planning journey. Or, check out the book I recently published to dig into it on your own. Regardless of how you engage with the content, my goal is to make sure that companies don’t lose money to poorly planned or managed campaigns. I’m all about making sure that you are able to realize return on your digital marketing investment and have a healthy expectation of it.

The Planned Phases of Digital Marketing

This is our take on the phases that are involved in digital marketing overall. Everyone starts at a different spot, but we argue that you may need to take a step back and get more comprehensive at a previous phase before you move forward again.

START Planning Process

Leverage START Planning to arrive at your Digital Marketing Success Plan™

Strategy

Conduct the Profile, Audit, Research, and Goal steps in the most comprehensive phase of the START Planning process. Know where you’ve been and where you stand now and define success going forward.

Tactics

Explore all avenues and put all methods and actions on the table. This phase is where it is cheap to explore and experiment in what could and should be in your digital marketing mix.

Application

Get your house in order–or build it! This prep phase provided dedicated planning time to identify all creative, content, web, and relevant assets you’ll need to create or improve before you launch your plan.

Review

Build the system to manage and measure the successes. Reporting systems for performance, resource management, and anything else you need to track the effort all the way through to ROI.

Transformation

Schedule the tactics so they stay subordinate to the strategy. Create a comprehensive calendar of everything and lock it in so it can only change when your trigger actions occur.

Your DMSP™

You have arrived at your own custom Digital Marketing Success Plan™! With all phases well documented, you’re now ready to put it into action moving to the Campaign Phase.

Digital Marketing Success Plan book cover

We wrote the book on planning!

Not only did we develop our unique process and methodology for helping clients arrive at their own plans, we also wrote the definitive book on the topic.

Find best-selling The Digital Marketing Success Plan: How to Avoid Poor Communications, Misaligned Expectations, and Wasted Dollars by Digital Marketing Success Plan™ founder, Corey Morris, in paperback and digital formats on Amazon.

Filled with personal stories (names changed to allow for full transparency), a fully detailed version of the START Planning process, how-to content, and resources, the book provides a great avenue for learning, self-implementation, and a starting point for your own digital marketing strategy and planning to drive to your own successes.

We encourage you to download or pick up a copy of this book as a helpful tool for your business and on your own digital marketing planning journey!

Helpful content as you develop your own Digital Marketing Success Plan™

How to Calculate Your ROAS & Ways to Use It

How to create and manage an SEO budget

How to Conduct a Complete Google Ads Audit

What stakeholders should expect from SEO

Why You Should Integrate Search Marketing into Your Organization’s Culture

Why SEO must start with strategy, planning

Nine Tips For Selecting The Right SEO Agency

8 SEO costs that impact your ROI

Form Tracking With Google Analytics (WordPress & GTM)

Get to Know Corey

A veteran of the digital marketing industry since 2005, Corey is speaker, author, and President/CEO of VOLTAGE digital agency beyond his founding of Digital Marketing Success Plan™. With Digital Marketing Success Plan™, he built upon his years of writing hundreds of articles for Search Engine Land, Search Engine Journal, Forbes, and other sources. Additionally, he wrote The Digital Marketing Success Plan: How to Avoid Poor Communications, Misaligned Expectations, and Wasted Dollars, available on Amazon available for download or paperback.

With Digital Marketing Success Plan™, Corey’s goal is to help companies give themselves a better return on investment and predictable digital marketing outcomes. Leaning on his personal pain stories, those of prospects and clients who have come his way over the years, and processes that validate the approach, he’s excited to share frameworks and free tools. And, where helpful, he and his team provide consultation and full implementation of the process to help clients develop their own plans. Planning may seem like a boring topic to many, but the opportunity to avoid wasted spend on ad networks, agencies, or resources in an environment that is constantly changing is critical.

Corey’s passion is to share what he has learned and developed, and see it through to implementation for clients, in hopes that it helps prevent more pain stories and create planned, predicable, and objective planning that leads to success for those who can benefit.

Featured Media

Sell With Authority Podcast

Bitsized Podcast

Agency Rainmaker TV

We’re here to help!

Contact our team to see how we can help you with any aspects of your plan or to share more about Digital Marketing Success Plan™